Belly Basics

In 1994, two marketing executives for Henri Bendel were struck with inspiration when they became pregnant and couldn’t find anything great to wear. Used to immediate access to the latest fashions, they were shocked when they looked for maternity clothing and could not find anything stylish. Fueled by personal inspiration, they created BELLY BASICS- a line of fashionable maternity essentials. It was an instant success.

Now owned by SML Sport LTD., a powerhouse in the sportswear market, the brand has received international press and acclaim for their 4-piece, cutely packaged, Pregnancy Survival Kit, the product that caused a worldwide revolution in the way pregnant women dress. The line has seamlessy evolved along with the trends in high fashion, worn by celebrities such as Jennifer Garner and Heidi Klum.

The best secret about Belly Basics is that it doesn’t cost a lot to keep up with the latest fashions. And the garments can be worn and mixed with your existing wardrobe even after pregnancy.