Ulla Johnson

A graduate of the University of Michigan in 1996 studying psychology and women's studies, native New Yorker Ulla Johnson has created a company that reflects her inherent understanding of what a woman wants.  Through her studies, Ulla has practically apples her insight into the female body and transformational power that comes from dress.  Since the inception, Ulla has concentrated in three solutions to great design ...quality, fit, and simplicity, all of which have now become synonymous with her label.

Ulla began by assisting a number of New York based designers gaining experience in a variety of fields including design, production, and knitwear development.  Entering into her fifteenth season, Ulla has seen the development of her label hit enviable growth in both retail and press presence.

The international press circuit has also shown Ulla and uncommon amount of loyalty and support throughout her history, and her reputation for clean, understated femininity has charmed some of the toughest fashion critics.